Drawing from the brand's rich heritage and authenticity, THE ORIGINALS campaign brings a fresh,
relatable vibe to the KFC experience, igniting a new brand positioning across the MENA region.
Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre"
("Free Spirit"), featuring Mexican star Gael Garcia Bernal.
Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre" ("Free Spirit"), featuring Mexican star Gael Garcia Bernal.
Drawing from the brand's rich heritage
and authenticity, THE ORIGINALS campaign brings a fresh, relatable vibe to the KFC experience, igniting a new brand positioning across the MENA region.
CAMPAIGN FILM
Several product-focused content
TikTok filter went viral
Music composed and performed by two Arab hip-hop stars: Abo El Anwar and Slo-Mo
KFC REWARDS
KFC REWARDS
After we released THE ORIGINALS campaign, KFC launched its first loyalty program in the Middle East,
allowing customers to enjoy rewards with every meal. The campaign was promoted through various channels,
connected with audiences, and continues to grow the KFC community daily.
Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre"
("Free Spirit"), featuring Mexican star Gael Garcia Bernal.
Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre" ("Free Spirit"), featuring Mexican star Gael Garcia Bernal.
After we released THE ORIGINALS campaign, KFC launched its first loyalty program in the Middle East, allowing customers to enjoy rewards with every meal. The campaign was promoted through various channels, connected with audiences, and continues to grow the KFC community daily.
CAMPAIGN FILM
