Don't try so hard, loosen up with KFC.

Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre"
("Free Spirit"), featuring Mexican star Gael Garcia Bernal.

Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre" ("Free Spirit"), featuring Mexican star Gael Garcia Bernal.

Drawing from the brand's rich heritage
and authenticity, THE ORIGINALS campaign brings a fresh, relatable vibe to the KFC experience, igniting a new brand positioning across the MENA region.