Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre" ("Free Spirit"),
featuring Mexican star Gael Garcia Bernal.
Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre"
("Free Spirit"), featuring Mexican star Gael Garcia Bernal.
Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre" ("Free Spirit"), featuring Mexican star Gael Garcia Bernal.
Global campaign for Sol beer, generating
a new value to the concept of "Espíritu Libre" ("Free Spirit"), featuring Mexican star
Gael Garcia Bernal.
Posts on Facebook and Instagram brought examples of situations of people seeking the "Espíritu Libre",
or the real meaning of being true to yourself. Here are some of them:
Posts on Facebook and Instagram brought examples of situations of people seeking the "Espíritu Libre", or the real meaning of being true to yourself. Here are some of them:
Posts on Facebook and Instagram brought examples of situations of people seeking the "Espíritu Libre", or the real meaning of being true to yourself. Here are some of them:
OUT OF HOME (#1)
According to the geolocation of the panels, we announced famous bars within the proximity that served Sol beer.
According to the geolocation of the panels, we announced famous bars within
the proximity that served Sol beer.
Copy: Available at Hillarius Comedy Bar.
The bars were scattered throughout the city:
Copy: Close by, at Holy Burger.
Copy: Right next door at Fellows.
Copy: Just over there, at Mandíbula.
Copy: Available at Lord Black.
Copy: Just over there at Laundry Deluxe.
Copy: Close by at St. John's.
OUT OF HOME (#2)
OUT OF HOME (#2)
Synthesizing the "Espíritu Libre" through graphic design.
OUT OF HOME (#3)
These posters were especially released in Mexico, the country of Sol beer.
