TILIBRA SELFIE
TILIBRA SELFIE
TILIBRA SELFIE
TILIBRA SELFIE
client Tilibra
client Tilibra
client Tilibra
THE PROJECT
Tilibra is a school supply brand that produces notebooks with famous characters on the covers.
However, young people are increasingly inseparable from their mobile phones. How do we place Tilibra and its notebooks
in the middle of this relationship without pushing it too far?
Tilibra Selfie is a mobile and Facebook app that allows users to take selfies with their favourite characters.
A fun way to bring fans and idols closer, which also brings Tilibra closer to the younger generations.
THE LOGO
29 worldwide known characters in children's universe.
Selfies in profiles pictures
Selfies in profiles pictures
Tech sites' reviews
Tech sites' reviews
Blogs reactions
Blogs reactions
Celebrities interaction
Celebrities interaction
RESULTS
RESULTS
400.000+ downloads
800.000+ page views on Facebook
20.000.000+ people reached
#1 search trend on App Store Brazil
#3 most downloaded photography app on App Store Brazil
4.500+ #tilibraselfie on Instagram