TILIBRA SELFIE

TILIBRA SELFIE

TILIBRA SELFIE

TILIBRA SELFIE

client Tilibra

client Tilibra

client Tilibra

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THE PROJECT

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Tilibra is a school supply brand that produces notebooks with famous characters on the covers.
However, young people are increasingly inseparable from their mobile phones. How do we place Tilibra and its notebooks
in the middle of this relationship without pushing it too far?
Tilibra Selfie is a mobile and Facebook app that allows users to take selfies with their favourite characters.
A fun way to bring fans and idols closer, which also brings Tilibra closer to the younger generations.

THE LOGO

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29 worldwide known characters in children's universe.

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Selfies in profiles pictures

Selfies in profiles pictures

Tech sites' reviews

Tech sites' reviews

Blogs reactions

Blogs reactions

Celebrities interaction

Celebrities interaction

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RESULTS

RESULTS

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400.000+ downloads
800.000+ page views on Facebook
20.000.000+ people reached
#1 search trend on App Store Brazil
#3 most downloaded photography app on App Store Brazil
4.500+ #tilibraselfie on Instagram