THE FAN SCOUT

THE FAN SCOUT

THE FAN SCOUT

THE FAN SCOUT

client Santander

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THE PROJECT

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A scout looking for the stars off the pitch. This is "The Fan Scout ", a web serie campaign to announce
Santander's sponsorship of the main South American football championships:
Copa América, Copa Libertadores and Copa Sudamericana.
It was made up of 4 episodes + extra content. Right below, the first episode, that introduced the main character and launched
the campaign. It was released on Youtube and on the bank's Facebook Page.

A scout looking for the stars off the pitch. This is "The Fan Scout ", a web serie campaign to announce Santander's sponsorship of the main South American football championships:
Copa América, Copa Libertadores and Copa Sudamericana.
It was made up of 4 episodes + extra content. Right below, the first episode, that introduced the main character and launched
the campaign. It was released on Youtube and on the bank's Facebook Page.

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THE LOGO

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VIDEOCASE

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This videocase summarises the campaign in a general way.
You can find the second, third and fourth episodes just below.

SECOND EPISODE

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This second episode divulges the fans summoned for the scout team, who in turn,
represented the fans from four Copa América national teams.

(Video in original language: Portuguese)

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THIRD EPISODE

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The third episode shows us how passionate the latin football fans are about
their national teams and how proud our fan scout is with that.

(Video in original language: Portuguese)

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FOURTH EPISODE

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The final episode, talking about the great final game of Copa América, between Argentina and Chile.

(Video in original language: Portuguese)

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EXTRA CONTENT

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This extra content was produced to show people a little more of each fan chosen by the scout.

(Videos in original languages: the first one in Portuguese, with Spanish subtitles / the others in Spanish, with Portuguese subtitles)

SOCIAL NETWORKS

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During the games, live interactions of digital influencers with the public fed the bank's social networks,
with comments about the games and divulging the "The Fan Scout" campaign (Facebook, Twitter and Instagram).

During the games, live interactions of digital influencers with the public fed the bank's social networks, with comments about the games and divulging the "The Fan Scout" campaign (Facebook, Twitter and Instagram).

During the games, live interactions of digital influencers with the public fed the bank's social networks, with comments about the games and divulging the "The Fan Scout" campaign (Facebook, Twitter and Instagram).