THE FAN SCOUT
THE FAN SCOUT
THE FAN SCOUT
THE FAN SCOUT
client Santander
THE PROJECT
A scout looking for the stars off the pitch. This is "The Fan Scout ", a web serie campaign to announce
Santander's sponsorship of the main South American football championships:
Copa América, Copa Libertadores and Copa Sudamericana.
It was made up of 4 episodes + extra content. Right below, the first episode, that introduced the main character and launched
the campaign. It was released on Youtube and on the bank's Facebook Page.
A scout looking for the stars off the pitch. This is "The Fan Scout ", a web serie campaign to announce Santander's sponsorship of the main South American football championships:
Copa América, Copa Libertadores and Copa Sudamericana.
It was made up of 4 episodes + extra content. Right below, the first episode, that introduced the main character and launched
the campaign. It was released on Youtube and on the bank's Facebook Page.
THE LOGO
VIDEOCASE
This videocase summarises the campaign in a general way.
You can find the second, third and fourth episodes just below.
SECOND EPISODE
This second episode divulges the fans summoned for the scout team, who in turn,
represented the fans from four Copa América national teams.
(Video in original language: Portuguese)
THIRD EPISODE
The third episode shows us how passionate the latin football fans are about
their national teams and how proud our fan scout is with that.
(Video in original language: Portuguese)
FOURTH EPISODE
The final episode, talking about the great final game of Copa América, between Argentina and Chile.
(Video in original language: Portuguese)
EXTRA CONTENT
This extra content was produced to show people a little more of each fan chosen by the scout.
(Videos in original languages: the first one in Portuguese, with Spanish subtitles / the others in Spanish, with Portuguese subtitles)
SOCIAL NETWORKS
During the games, live interactions of digital influencers with the public fed the bank's social networks,
with comments about the games and divulging the "The Fan Scout" campaign (Facebook, Twitter and Instagram).
During the games, live interactions of digital influencers with the public fed the bank's social networks, with comments about the games and divulging the "The Fan Scout" campaign (Facebook, Twitter and Instagram).
During the games, live interactions of digital influencers with the public fed the bank's social networks, with comments about the games and divulging the "The Fan Scout" campaign (Facebook, Twitter and Instagram).
Aí, galera! No final de #BRAxPER tem Periscope direto aqui do QG d' #avozdatorcida. Ah, só digo uma coisa... ??? pic.twitter.com/M5rJOipEpX
— Denilson De Oliveira (@denilsonshow) June 14, 2015
E aí, @Benja97! O que vc espera de #BRAxCOL? Jogo amarrado? ☔️ de ⚽️? Vitória do #BRA? #avozdatorcida https://t.co/LVxeRz0vuI
— Santander Brasil (@santander_br) June 17, 2015
@Benja97 vc disse Robinho????!!! Firmino vai fazer o segundo! #avozdatorcida Anota ai... pic.twitter.com/JjwrIFMBZR
— NaoSalvo ?? (@naosalvo) June 21, 2015
Eles chegaram e estão listos pra comentar #CHIxARG com #avozdatorcida! Hola, @JoelSantana, @naosalvo y @Benja97! pic.twitter.com/LuGRJTRlhi
— Santander Brasil (@santander_br) July 4, 2015
Hahahahh @JoelSantana el mito #avozdatorcida pic.twitter.com/mHTKo7oQiO
— NaoSalvo ?? (@naosalvo) July 4, 2015
Disputa de pênaltis no #Chile2015? E agora, @JoelSantana?! #avozdatorcida pic.twitter.com/ycwtuXVD9A
— Santander Brasil (@santander_br) July 4, 2015
Parabéns ao #CHI pelo título! ?? Os times que não ganharam, sigam em frente. Tem outros troféus. ? #avozdatorcida https://t.co/wJaGzTzVDR
— Santander Brasil (@santander_br) July 4, 2015