To show the power of Clorox Bleach to bring old products back to life, we took advantage of a seldom-used
Arab insight that would appeal to the nostalgia of our target market.
For Arabs, big meals are really important.
And the beginning of every great meal is a beautiful, traditionally painted plate – a central part of their heritage.
So we set out to create this dishware from the most unlikely source – a junkyard.

Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre"
("Free Spirit"), featuring Mexican star Gael Garcia Bernal.

Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre" ("Free Spirit"), featuring Mexican star Gael Garcia Bernal.

To show the power of Clorox Bleach to bring old products back to life, we took advantage of a seldom-used
Arab insight that would appeal to the nostalgia of our target market.
For Arabs, big meals are really important.
And the beginning of every great meal is a beautiful, traditionally painted plate – a central part of their heritage.
So we set out to create this dishware from the most unlikely source – a junkyard.