ESPÍRITU LIBRE
ESPÍRITU LIBRE
ESPÍRITU LIBRE
ESPÍRITU LIBRE
client Sol Beer
client Sol Beer
client Sol Beer
client Sol Beer
THE PROJECT
THE PROJECT
Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre" ("Free Spirit"),
featuring Mexican star Gael Garcia Bernal.
Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre"
("Free Spirit"), featuring Mexican star Gael Garcia Bernal.
Global campaign for Sol beer, generating a new value to the concept of "Espíritu Libre" ("Free Spirit"), featuring Mexican star Gael Garcia Bernal.
Global campaign for Sol beer, generating
a new value to the concept of "Espíritu Libre" ("Free Spirit"), featuring Mexican star
Gael Garcia Bernal.
SOCIAL NETWORKS
Posts on Facebook and Instagram brought examples of situations of people seeking the "Espíritu Libre",
or the real meaning of being true to yourself. Here are some of them:
Posts on Facebook and Instagram brought examples of situations of people seeking the "Espíritu Libre", or the real meaning of being true to yourself. Here are some of them:
Posts on Facebook and Instagram brought examples of situations of people seeking the "Espíritu Libre", or the real meaning of being true to yourself. Here are some of them:
OUT OF HOME (#1)
According to the geolocation of the panels, we announced famous bars within the proximity that served Sol beer.
According to the geolocation of the panels, we announced famous bars within
the proximity that served Sol beer.
Copy: There is in the Hillarius Comedy Bar.
The bars were scattered throughout the city.
Copy: Really close, in the Holy Burger.
Copy: Next to here, in Fellows.
Copy: Right there, in Mandíbula.
Copy: There is in the Lord Black.
Copy: Right there, in the Laundry Deluxe.
Copy: Close to here, in the St. John's.
OUT OF HOME (#2)
OUT OF HOME (#2)
Synthesizing the "Espíritu Libre" through the graphic design.
OUT OF HOME (#3)
These posters were especially released in Mexico, the country of Sol beer.
