BUZZ STOP
BUZZ STOP
BUZZ STOP
BUZZ STOP
client Santander
client Santander
client Santander
THE PROJECT
Buzz Stop is a campaign conducted at bus stops and aimed at university students, a large portion of whom take buses every day.
There were 8 different executions. In the first few weeks, they were simultaneously circulated and scattered along Paulista Avenue, in São Paulo. Then each of them went to the proximity of a university.
Each bus shelter was interactively linked to a product or service that Santander has to offer, and drew the attention of university students. The action was extended to social networks with posts from influencers and Snapchat filters.
THE BUSES SHELTERS
Each bus shelter had a map showing the addresses of the others.
LinkedIn Billboard
Those who were looking for an internship left their email address and Santander would refer this to several partner companies.
Main panel copy: Looking for internship? Write your e-mail down that we send to the bank's partner companies.
Main panel copy: Looking for internship? Write your e-mail down that we send to the bank's partner companies.
Main panel copy: Looking for internship? Write your e-mail down that we send to the bank's partner companies.
Pillows Billboard
We distributed pillows for a more comfortable trip and to talk about the exchange programme.
Main panel copy: Go home well with this pillow. Go to internship abroad well with Santander.
Main panel copy: Go home well with this pillow. Go to internship abroad well with Santander.
Main panel copy: Go home well with this pillow. Go to internship abroad well with Santander.
Pump Billboard
A strength challenge showed the essence of the programme for young entrepreneurs.
Main panel copy: With will and energy, things happen.
Main panel copy: With will and energy, things happen.
Main panel copy: With will and energy, things happen.
Shuttlecock Billboard
A game, where you cannot let the shuttlecock fall to the ground - a brazilian expression that means "don't drop the ball" - to talk about a credit card that has its limit increased when paid on time.
Main panel copy: It's only up to you to the shuttlecock doesn't fall.
Main panel copy: It's only up to you to the shuttlecock doesn't fall.
Main panel copy: It's only up to you to the shuttlecock doesn't fall.
Quiz Billboard
A quiz showing how to win a scholarship abroad.
Bus Ticket Billboard
We reloaded these youngster’s cards with one free ticket, to talk about an app that reloads bus cards.
Main panel copy: Coming or returning from college? Santander pays this trip for you. Pass your card here.
Main panel copy: Coming or returning from college? Santander pays this trip for you. Pass your card here.
Main panel copy: Coming or returning from college? Santander pays this trip for you. Pass your card here.
Appetizers Billboard
In order to talk about an app that helps friends pool resources, we gave out free portions of the famous Outback onion when
the panel recognised three people posing for the photo.
Main panel copy: A little help to pay the bill of the Happy Hour? Join your friends here.
Main panel copy: A little help to pay the bill of the Happy Hour? Join your friends here.
Main panel copy: A little help to pay the bill of the Happy Hour? Join your friends here.
Popcorn Billboard
To say that the university account gives out free international student cards (which grants discounts in cinemas and other cultural outlets), we gave free popcorn for people to enjoy a movie.
Main panel copy: Free popcorn for the movies, here. ISIC Card with a lot of benefits, in Santander bank.
Main panel copy: Free popcorn for the movies, here. ISIC Card with a lot of benefits, in Santander bank.
Main panel copy: Free popcorn for the movies, here. ISIC Card with a lot of benefits, in Santander bank.
THE INFLUENCERS
Each influencer generated content for a bus shelter.
The content was split between the carousel ad of Facebook, Instagram Stories videos and Snapchat.
Each influencer generated content for a bus shelter. The content was split between the carousel ad of Facebook, Instagram Stories videos and Snapchat.
THE SNAPCODES
And, for the first time in Brazil, we put 8 Snapcodes working together, one in each shelter,
allowing users to download different filters to their Snapchats.
And, for the first time in Brazil, we put 8 Snapcodes working together, one in each shelter, allowing users to download different filters to their Snapchats.
